ASAHISEIHAN Co.,Ltd. 2021

ASAHISEIHAN Co.,Ltd. 2021

A film by: ILLminoruvsky

アサヒ精版株式会社 〈ASAHISEIHAN Co., Ltd.〉
https://asahiseihan.jp/

– 歴史 –
1927年、大阪市南区にて築山清治により創業、大手商社の和英帳票類(invoice)の活版印刷からはじまり、当時は欧文の活字を大阪一多く持っていたとのこと。1945年大阪大空襲にて全焼の後、大阪一の高台へと場所を移し、徐々に図案家や画家と呼ばれる当時のクリエイターに発注しながら、美術印刷業として発展してきた。「上町台地」と呼ばれる大阪のこの辺りは、風通しがよく、当時から印刷に関わる小さな町工場が多く集まった。また印刷工場は軽オフから輪転まで、紙のサイズや厚み等により全て機械が異なり、更に断裁、トムソン、箔押し、表面加工、製本…等加工工場も全てが分業、特化されてきた。
 時代が二代目敬志朗へ移り、仕事の内容が複雑化していくにつれ、よりクオリティの高いものづくりへと徐々に転向、’80年代に入ると同時にハードをなくし 『工場を持たない印刷会社』 へと変革。高い技術を持つ多くの工場に支えられながら、ディレクションワークに徹底し、現在まで数十社と信頼のある取引を続けてきた。
 又、当時より外部のクリエイターとの交流が深く、美術印刷業としてのポジションを確立、社内でも早い時代からデザイナーを採用し力を入れてきた結果、現在メンバーの半分がクリエイティブ部門として、企画・デザインを担う。
※アサヒ精版の社名は、「精」を使う。これは創業当時、精密な版(印刷)という意味で使われた。製版の「製」と間違われがちだが、今でもこの字を使う印刷会社は全国でも意外と多くみられる。

– 世の中の動きとこれから –
デジタルの進化やネット印刷の浸透で、ここ10数年来印刷業界の不況は続き、世の中の景気は緩やかに上昇…と言われつつも、厳しい状況は続いている。特に印刷単価の下落はとどまるところを知らず、驚くことにここ50年来作業単価が殆ど変わっていない工場も多い。だが逆に、この先のテクノロジーの進歩で多くの職業がロボット化していく中、五感を使い、これまで培ってきた経験と技術の結晶は、必ず人々の心を動かすものとなり、決してなくしてはならない。

 工場との相互作用を基本にしながら、技術の継承、価値の見直し、活性化を実践すること。また感性と良心を大切にし、進化させ、常に新しい挑戦を目指したい。

– History –
Asahi Seihan Co., Ltd. was founded in 1927 by Seiji Tsukiyama in Minami-ku, Osaka City. The company gradually developed as an art printing business, placing orders with the creators of the time, known as designers and painters. This area of Osaka, known as the “Uemachi Plateau,” was well ventilated, and many small factories related to printing gathered there. In addition, printing factories had different machines for different sizes and thicknesses of paper, from light-off to rotary printing, and all the processing factories such as cutting, Thomson, foil stamping, surface treatment, bookbinding, etc. were divided and specialized.
 As the times changed and the work became more complex, the company gradually shifted to higher quality manufacturing, and in the 1980s, the company eliminated its hardware and transformed itself into a “printing company without a factory. While being supported by many factories with high technology, the company has continued to do trustworthy business with dozens of companies with thorough direction work.
 In addition, since that time, Asahi Seiban has been in close contact with outside creators and has established its position as an art printing company. As a result of hiring designers from the early days of the company, half of the members are now in charge of planning and design as the creative department.
Asahi Seiban uses the “Sei” in its name. The company name Asahi Seiban uses “Sei” in its name, which was used at the time of its founding to mean a precise plate (printing). It is often mistaken for the “seisaku” of plate-making, but there are still a surprising number of printing companies in Japan that use this character.

– World trends and the future
The printing industry has been in a recession for more than a decade now due to the advancement of digital technology and the penetration of online printing, and although it is said that the world’s economy is slowly rising, the severe situation continues. In particular, the decline in the unit price of printing has been unabated, and surprisingly, there are many factories where the unit price of work has hardly changed for the past 50 years. On the other hand, as technology advances and many occupations become robotic, the crystallization of experience and technology cultivated through the use of the five senses will surely move people’s hearts, and must never be lost.

 We must practice the inheritance of technology, review of value, and revitalization, based on interaction with factories. We also want to value sensitivity and conscience, evolve them, and always aim for new challenges.

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